360FX is a studio based in Milan, Italy. They are a tight crew of friends and that generates a great working atmosphere that turns out to be ideal for precise and delicate jobs, just the case in table top production. They are in a constant search for techniques to show the products in ways that are visually attractive, innovative and perfect. It's an ongoing research for a spectacular result. That is precisely why they designed their very own machine that allows the product to always stay in focus no matter how bold the camera movements are. A real challenge when you are shooting high speed.